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About Author:
This article is written by EI Tubo Surf 鈥?is a long operated and high standard surfing school offering the exciting Surf Trips Costa Rica, surfing lessons and much more adventure activities around some of the best surfing spots in Costa Rica.

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The Evolving Four P?s of Marketing Marketing Articles | August 25, 2006

I?m sure you remember sitting in your marketing class in college when your instructor blurted something about the Four P?s of Marketing. If you weren?t paying attention or perhaps missed class that day, here is a quick review. It?s really a simple concept that is still employed by many of the fortune 500 companies today.



A Quick Review of the Four P?s


Marketing strategies generally fall into four categories known as the four P?s: they are product, price Cheap Al Woods Jersey , place (or distribution), and promotion. Most marketing managers (sometimes referred to as product marketing managers) have complete control of the product from manufacturing and distribution to marketing and promotions. The end goal, of course, is to make strategic decisions that center the four P?s around the target consumer group in order to communicate an effective value proposition and create a positive customer experience.


The term "product" refers to the tangible, physical product itself. This includes the design of the form factor Cheap Jabaal Sheard Jersey , the brand name, the features and functionality, quality, safety, packaging Cheap Quincy Wilson Jersey , the warranty, etc.


When considering ?price?, marketers must take a holistic view of the total cost to manufacture the product, distribution costs and advertising costs; as well facilitating a competitive analysis and perhaps a focus group to find the target price that consumers are willing to pay. Other considerations include defining a pricing strategy, suggesting a retail price Cheap Malik Hooker Jersey , volume discounts and wholesale pricing, seasonal pricing, and bundling the product with other products.


The distribution of the product (or place) is about getting the product from the warehouse to the customer and all the steps between. Marketers must consider the most effective distribution channels, develop a supply chain management strategy, identify specific channel partners Cheap T.Y. Hilton Jersey , inventory management, warehousing, order processing, and transportation.


The last thing marketers must consider is promotion. Promotion represents the various characteristics of an integrated marketing communication plan; that is, the communication messages that inform Cheap Andrew Luck Jersey , educate and persuade consumers to buy the product. An effective integrated marketing communication plan would include: advertising (online & offline), personal selling, direct marketing, sales promotions, public relations; as well as establishing a marketing budget and identifying measurable goals.


Is there anything else to think about?


Absolutely. Since we are on the subject of acronyms Cheap Khari Willis Jersey , introducing the Six C?s of marketing. These concepts are not meant to replace the four P?s, but rather compliment them. They provide a more granular look at t. Cheap Jerseys From China Cheap Jerseys Online Cheap Jerseys Online Cheap Youth Jerseys Cheap Youth Jerseys Cheap Jerseys Wholesale MLB Jerseys Cheap College Jerseys Wholesale Cheap Soccer Jerseys Cheap Adidas NHL Jerseys