TORONTO - A coalition of more than 60 organizations on Monday launched a nation-wide campaign to get schools to allocate at least an hour each day as physical activity time for students. Called "Active at School," the campaign is spearheaded by Canadian Tire and supported by the federal government. Partner organizations comprise sports, health and wellness organizations, including the Canadian Olympic Committee and Nike. The campaign was announced at Torontos Ryerson University by Canadian Tire CEO Stephen Wetmore, who said the coalition will spend the next three months speaking with provincial governments. Wetmore said he hopes a "game plan" will be developed in the next 12 months. "Then its a matter of going to every region, every school board, and specifically, sometimes, schools, to figure out what the exact program is," Wetmore said. Small-town schools may lack funding or equipment, he added, while urban schools may have different challenges, such as safety, due to the higher traffic. It is hoped all schools will be on board by 2017, Canadas 150th anniversary, though that is not a hard deadline, Wetmore said. Youth inactivity is a growing problem, with one-third being obese and only 12 per cent meeting Health Canada guidelines for physical activity, Health Minister Rona Ambrose said at the announcement. While physical activity is important for all ages, it is "absolutely crucial" for children, Ambrose said, adding that the federal government has spent more than $200 million in obesity-related research since 2006. According to a study released in 2011 by the Canadian Institute for Health Information and the Public Health Agency, obesity costs the economy at least $4.6 billion a year. The National Hockey League is one of the campaigns partner organizations, and commissioner Gary Bettman said the NHL recognizes the importance of getting youth to be active, with numerous teams already running programs that encourage youth participation. The partner organizations, the NHL included, can use their reach and visibility to get the message of staying active across, Bettman said. "Whats not possible is to accomplish a goal if youre just sitting around," he said. Yannick Ngakoue Jersey . -- Chris Tillman paid no attention to the Baltimore bullpen as it started to stir in the ninth inning. Telvin Smith Jersey . -- Hal Steinbrenner says Alex Rodriguez is "a great player" and "obviously an asset," but the New York Yankees managing general partner wouldnt discuss the third basemans possible return to the team following a season-long suspension. http://www.officialjacksonvillejaguarspro.com/Customized/. After deputy commissioner Bill Daly said the league would consider pulling out of Sochi if something "significant" happens before players arrive, those set to participate are trying not to worry about that scenario. Nick Foles Jersey . Sami Vatanen had a goal and an assist and Anaheim used a four-goal first period to extend their winning streak to six games with a 5-2 win over the Detroit Red Wings on Tuesday night. Jacksonville Jaguars Jerseys . As they are wont to do, the Spurs made things real easy. The Spurs signed Parker to a multi-year contract extension on Friday, ensuring that the six-time All-Star point guard will be in the fold whether Duncan and Ginobili are able to continue their careers or not.Another weekend of twists and turns in the Premier League - which means loads to discuss on the Sky Sports Now podcast. Find out why scarves are in danger of derailing Leicesters bid for their first Premier League title, while Tony Gale assesses what could be a league winning defensive partnership. Sky Sports Now podcast Click here to listen Dermot Gallagher joined us for Ref Watch to debate plenty of controversiall decisions - find out what prompted him to call for a change in the handball law next season.ddddddddddddTerry Gibson also has his say on whether Cristiano Ronaldos match winner at the Nou Camp will be his last in an El Clasico.Join us for Sky Sports Now every weekday morning at 10am. Listen out for Ian Holloway, Danny Higginbotham and Matt Le Tissier in the studio this week. Also See: Sky Sports experts Super 6 Sky Bet Club Get Sky Sports ' ' '